Understanding the Email Marketing Interface

 

  1. Home: This is the central hub for your marketing efforts. Here you can view recent mailings and see quick statistics on your marketing campaigns.
  2. Audience: Here, you can view your clients, create segments, import lists, and create data capture forms for your website.
  3. Campaigns: This is where you can create and customize your email templates.
  4. Response: Here, you can track the performance of your campaigns.
  5. Automation: Here, you can set up automated marketing campaigns.
  6. Insights: This where you can track the combined performance of your campaigns across a date range, and discover trends over time.