MA225: Sales Statistics

The MA225 compares your client counts, sales, average tickets, and refunds processed with a percent change between the date ranges.

Tip: Run the MA225 report daily or weekly to compare your current sales with sales from the same time last week, month, or year. This information will help determine the areas of the business that are ahead or behind your business goals.

What is the difference between a "visit" and a "unique client?"

This report follows our usual standard for what constitutes a visit: a visit occurs when a client is rung up for at least one service on a transaction. It is not necessary for the service to have been booked before it was rung up. 

A unique client is just an individual who only counts once towards the Unique client metric, regardless of how many visits they have. So if Matt visits a location 4 times in the date range, he will count as 1 unique client and 4 visits. 

Report definitions

Click here for details on each of the fields that appear in the MA225 report.Click here for details on each of the fields that appear in the MA225 report.

Note: If a field displays a zero (0), this means that either the metric is actually 0 or that there is no data to report on this metric (for example, if the business was closed on the date being analyzed).

Note: On the Summary page, a given client can be counted as new, repeat, or both. On the individual employee page, New/Repeat is based on the whether the client is new to the business.

Clients section

  • Unique Clients: The number of individual clients who had a visit in the date range.
  • New Clients: A new client is someone new to the business who had a visit during the date range or pool month, with no visits prior to the date range.
  • Repeat Clients: In this report, a repeat client is someone who had a visit during the date range and at least one visit prior to the date range, or a New Client who had another visit on a different day in the date range. 
  • Repeat Client Visits: The number of repeat client visits within the date range. Clients count per transaction, and if a client was both new and a repeat within the date range, then only the repeat visit counts in this metric.

 

Sales section

This section shows the quantity and net sales for each category, not including any voids.

 

Averages section

This section calculates the revenue received for each metric:

  • Avg. Serv Ticket: Average service revenue per ticket, calculated as  (Total Services / Service Tickets)  
  • Serv / Serv Visit: Service revenue per service visit, calculated as  (Total Services / Total Service Visits)  
  • Serv / All Ticket: Service revenue per all tickets (retail and service tickets), calculated as  (Total Services / Total Tickets)  
  • Avg Retail Ticket: The average retail ticket revenue, calculated as (Total Retail / Retail Tickets)  
  • Retail / Retail Visit: Retail revenue per retail visit, calculated (Total Retail / Total Retail Visits)  
  • Retail / Serv Ticket: Retail revenue per service ticket, calculated as (Total revenue of retail items sold on a service transaction ‒ Refunded products that were sold on a service transaction / Number of tickets that have both a service and retail sale)  
  • Retail / All Ticket:  Retail revenue per all tickets (retail and service tickets), calculated as (Total Retail / Total Tickets)
  • Avg Ticket: The average ticket revenue, calculated as (Total Service Sales Amount + Total Retail Sales Amounts) / Total Tickets  

 

Refunds section

This section shows refund quantities and amounts for each category. Fees include Package Swap Fees, Package Transfer Fees, Cancellation Fees, No Show Fees, Credit Card Fees, and Gift Card Fees.

Setting up the MA225 report

  1. Type MA225 in the Convobar, or go to Meevo > Reports > Analytical, and then select the MA225 report.
  2. Use the drop-downs to select the dates that you'd like to compare. You can select relative dates (This week, Last Month, etc.) or specific dates.
  3. Display Details for Selected Employees: If this option is not enabled, only a summary page displays. If this option is enabled, the report will generate both a summary page and an employee-specific page for each selected employee.

  4. All Employees: Enable this checkbox to run the report for all employees within the date range. This includes active, inactive (including terminated), and deleted employees. Or, to run the report for specific employees, deselect the checkbox and use the drop-down to select employees or Employee Categories. You can show or hide inactive employees in this list, but deleted employees will never appear here. Note the All Employees "bubble" in the Employee list selects all employees in that list; it is not the equivalent of selecting the All Employees checkbox.

    Note: Selecting All Employees will also return any data tied to the House employee.

Running the report

  1. When you are ready to generate the report, select a Report Format beside the Run Report button.
  2. Here is a rundown of each format type:
    1. PDF: Each time you select Run Report with PDF selected, Meevo opens a separate browser tab that displays the PDF'ed report. Meevo remains on the setup page, so you can quickly jump back over to Meevo to run more date ranges or other reports. Each PDF report you run will open its own browser tab, so you can easily review and compare reports by simply jumping between browser tabs.
    2. HTML: This is our original legacy format, which opens the report within Meevo. All of the functionality within that report is still there and available via the toolbar.
    3. XLSX: Each time you select Run Report, your browser auto-downloads the report in .xlsx format. Select the downloaded file in the browser footer to open the spreadsheet.
  3. Select Run Report to generate the report in your chosen format. Depending on the type of report and criteria you entered, this process may take a few minutes.