Meevo and Google Analytics: An Overview

As a Meevo business, you can integrate Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track how clients engage with your online services, including Online Booking, eGift sales, and Online Membership Sales. These powerful tools give you the insights you need to improve the client experience, optimize conversions, and make data-driven business decisions.

Why Use Google Analytics?

Once you connect your GA4 Measurement ID in Meevo, the platform automatically tracks key events that will help you to:

Understand Client Behavior

You'll collect data when users start a booking, add a service, or complete a purchase, allowing you to answer questions like:

  • How many clients are visiting your site?
  • Which services or memberships are selected most often?
  • Where do clients drop off in the booking or checkout process?

Track Conversions and ROI

Booking and purchase events are tracked automatically...no additional setup required. You'll be able to see:

  • How many visitors complete bookings, purchase eGifts, or sign up for memberships
  • The total revenue generated from those conversions
  • Which marketing channels (like Google Search, email, or social media) are driving traffic and sales

Note: To track conversions in Google Ads, Meta, or other ad platforms, or to use Enhanced Conversions, you’ll need to use Google Tag Manager to send those events to those platforms.

Monitor User Engagement Across Devices

GA4 shows how clients access your site (mobile, desktop, or tablet) and how their behavior differs across devices.

 

Why Use Google Tag Manager?

Without GTM, Meevo controls what's sent over to Google Analytics. This means you'll see standard events (like form_start, add_to_cart) but you cannot modify, extend, or customize them.

While GA4 tracking is automatic, you can optionally use Google Tag Manager (GTM) to:

Add Marketing Tags and Customize Tracking

While Meevo tracks the most important booking and purchase events automatically, GTM gives you full control to:

  • Add tags for platforms like Google Ads, Meta (Facebook), TikTok, or LinkedIn.
  • Set up custom conversion tracking and remarketing.
  • Trigger events based on things like service category, location, or provider.

Make Changes Without Code

You don’t need a developer to customize your tracking. With GTM, you can:

  • Add or edit tags without touching the Meevo site.
  • Use Preview Mode to test changes safely.
  • Deploy updates instantly and roll back if needed.

 

Benefits to Your Business

  1. Data-Driven Decisions: Use insights to optimize your online booking, eGift, and membership offerings, driving higher conversions and more revenue.
  2. Improved Client Experience: Identify pain points in the client journey and make adjustments to improve satisfaction such as improved descriptions or utilizing announcements.
  3. Maximized Marketing ROI: Track the success of marketing campaigns and promotions, allowing you to focus on efforts that generate the most value.

 

Setup and Tracking Guides