Online Membership Sales
Offering clients the ability to buy memberships online can benefit your business in many ways:
- Increased Revenue: Online sales allow you to reach a wider audience beyond walk-in customers, driving more consistent revenue through recurring membership payments.
- Convenience and Accessibility: Offering memberships online means your business can generate sales outside of regular operating hours. Plus, allowing clients to purchase memberships from the comfort of their homes can lead to more impulse purchases and higher sales.
- Upselling Opportunities: Through your Online Membership Sales site, you can easily promote higher-tier memberships to increase overall transaction amounts.
- Data Collection and Personalization: When selling memberships online, your businesses can collect valuable customer data that can be used in marketing efforts.
Learn more about Online Membership Sales
- Getting Started with Online Membership Sales: Details on enabling the Online Membership Sales Business Booster and what happens in Meevo after enablement.
- Configuring Online Membership Sales: Set up Google Analytics and Tag Manager tracking ids, define Terms and Conditions, limit how far into the future a membership can start, and more!
- Customizing the OMS Client-Facing Site: Details on customizing and branding your site.
How does Online Membership Sales integrate with Meevo?
- Client profiles: For a client to purchase a membership online, they must first log in themselves or create a profile, and they must also define who the membership is for by entering a name and email address. If the membership recipient's email address is not already in use at your business, Meevo creates the client profile using the information provided. If the email is already being used in a profile, no changes are made to the profile, and the membership is linked to the existing client profile.
- Cards on file: Clients must add a card on file through Online Membership Sales to purchase a membership.
- Notification opt-ins: Clients can define their appointment notification preferences (including opting into text messages) as well as opting into marketing communications:
How do Online Booking, Online Membership Sales, and eGift work together?
- If your business uses Online Booking, Online Membership Sales, and/or eGift, a client who registers for one will automatically be registered for the others with the same username and password. It is important that you communicate this concept to clients. Otherwise, clients may run into issues if attempting to register with an email address that is already being used.
- If a client updates their profile information (such as a home address) in Online Booking, Online Membership Sales, or eGift, the profile information will be updated across all platforms: Meevo, Online Booking, Online Membership Sales, and eGift.
- Finally, all three Meevo online sale modules share the same Custom Branding settings, which means if you set up branding for one of the sale sites, you've already set it up for all three!
How do I route clients to my Online Membership Sales site?
You can embed the OMS site within your business webpage as an iframe, or set it up as a standalone page linked from your website (for example, with a button saying "Buy Memberships Here!").
Note: If your business has 5 locations (not counting Central Office) or more, clients will be able to utilize a ZIP Code Location Search feature, which returns your business locations that are within an "x" mile radius with x being chosen by the client.
What can a client do through Online Membership Sales?
With Online Membership Sales, a client can:
- Purchase a membership for themselves or another person (one membership can be purchased in a single transaction).
- Cancel a membership (if your business allows it).
- Opt into or out of appointment and marketing notifications.
- Add or edit phone numbers for notifications purposes.
- Check gift card and point balances.
- Manage client profile card on file and/or membership card on file.
- View their service history (you can hide pricing when viewing history if Display Prices in My History is disabled in Online Booking Settings).
- Edit their email address via My Account > Profile.
- Select links to open your business's Social Media sites (if Social Media Links are configured in Business Information).
- Easily navigate between Online Booking, eGift, and Online Membership Sales from the hamburger menu:
What is the client experience when buying a membership?
- The membership purchase experience will feel familiar to anyone who has booked a Meevo appointment online or purchased a Meevo eGift.
- Clients can purchase a membership for themselves or someone else, with options to choose the membership start date and enable auto-renewals.
- After purchasing a membership, clients see call-to-action buttons that direct them to your Online Booking site to schedule an appointment or back to Step 1 to buy another membership.
Can clients view their membership information online?
Yes! Clients can view details about their membership by selecting Manage Membership from the hamburger menu.
Details on the My Membership page include the membership start date, auto-renew info, payment info, and the location where the membership was purchased.
Can clients cancel their membership online?
Yes, but only if you allow it! Clients are able to cancel a membership via the Manage Membership link in the hamburger menu.
To allow clients to cancel their membership online, simply enable the Online Membership Settings option Allow memberships to be canceled online. This reveals a Cancel Membership button on the My Membership page that clients can click to cancel their membership.
Important: For a client to be able to cancel online, you must have at least one Membership Cancellation Reason exposed in OMS. To do this, enable the Include in Online Membership Sales Cancellation Reasons checkbox on a Membership Cancellation Reason definition to expose that reason in Online Membership Sales.
Clients who cancel online are presented with this window, where they review the details on the membership before canceling and select a cancellation reason.
Clients will know if a membership is canceled or in cancellation by the red text on the My Membership page, and the blue note explaining the cancellation period. Your configured Default Cancellation Term appears in the blue note to let clients know that their cancellation is not immediate.